Google uses to check many factors for giving search engine ranking for a website. Domain authority of a website is a particular thing that has taken a great importance over the years.
Moz established this domain authority by combining some metrics like root domains, mozRank, mozTrust, number of total links and etc. Simply, the higher domain authority carries a higher search engine ranking and also receive quality search traffic. Domain Authority position is an excellent way to measure your SEO efforts and gives a chance to measure the strength of a website among the competitors website.
How Does Moz Analyze Domain Authority?
Domain authority is basically scored on a scale from 1 to 100 (1 being the lowest, 100 being the best) using an algorithm and it designed by Moz. According to Moz domain authority between 40 and 50 is considered usual, between 50 and 60 is considered decent and over 60 is considered brilliant or excellent.
Probably, you wonder to know, how you can actually increase your domain authority score. The following 09 steps can give you a new look by increasing domain authority:
1) Choose A Good Domain Name
If you want to start now, pick a domain name that is relevant to your website. Make sure that your domain name is related to your business for visitors to remember better. And try to registration it for five years or more because it will create trust. Domain age carries an important role for getting high page authority.
2) Optimize Your On-Page Content
Improve your SEO matters because it is essential for both Google search engine ranking as well as to increase your domain authority. So, don’t forget to optimize all on-page code, including your title tags, image alt tags and the content itself. Always give importance of your content’s readability. And also follow some instructions that is given below:
Include variations of your main keywords
Keep all of your permalinks short and relevant.
Create a sidebar section for new posts.
Create high-quality content that is published at regularly.
Link your content with another high authoritative sites.
3) Improve Internal Link Building
Sometimes we make some common mistakes. We give more attention to earn external links but for to give importance internal link building. Internal link provides your readers with further reading options and it helps to promote older content. It also helps to keep the visitors engaged with your website also. In addition, internal links mark it easy for search engines to index your entire site.
4) Remove Bad And Toxic Links
For doing this, you should go through your link profile and search for any backlinks that are bad or toxic. This process will allow you to remove links from bad sources. Because, this is harmful for your domain authority instead of helping. Never worry for removing broken links.
5) Build Responsive Website
A huge number of online users access the web through mobile devices. If your website hasn’t been optimized for mobile use yet, then you’re way behind. So, responsive website is now mandatory for the present circumstances.
6) Increase Page Loading Speed
Poor loading speed of your site creates a high bounce rate. Most of the users have little patience for a page that takes long time for loading and ultimately they leave. So, always it is necessary to concern about your page loading speed.
7) Increase Social Signals
Because social signals are a big ranking factor, you’ll need to promote your content on social media in order to obtain those signals. Otherwise, your content is just going to sit on your site all by itself.
Wrapping It Up
Domain authority is important for a number of reasons. It allows you to judge the overall performance of your website among other websites.
Before you go, here’s a checklist on how to increase domain authority. Don’t forget to tick these off:
Register for a domain name that is related to your targeted niche.
Properly optimize on-page SEO.
Produce high-quality content that people will link to
Include internal links to improve user experience
Run an audit to remove bad and broken links for a healthy website
Make a responsive website.
Become the expert within your niche
Make sure your website loads fast to reduce bounce rate
Do content promotion via social media – Facebook, Twitter, Google+, LinkedIn etc.
Domain Authority of any website doesn’t depend on its back-links alone. For this you need to take care many other metrics. Hope, this article provide the information you are looking for!
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